TV actress · Mom UGC creator · Mumbai, India
Anisha Kapur Shetty
I've been an actor, a founder and a storyteller. Today, I help parenting, lifestyle, wellness and conscious brands create authentic UGC and on-camera content that people don't just watch — they trust, through the lens of someone who's spent years both in front of the camera and behind a business.
Founder first. Storyteller always.
Hey, I'm Anisha. That's Kapur, not Kapoor, though even Google can't seem to decide. 😄
I've spent years in front of the camera as a TV serial actress and model, with 100+ TV commercials in my kitty, working with brands and telling stories. But a few years ago, I found myself on the other side too, building My Thrift Baby Loot from scratch as a one-person team, with nothing but an idea and the determination to make it work.
That's when content stopped being just a performance and became a way to build trust. Because when you're building a brand from the ground up, you quickly realize that people don't buy from brands they simply watch — they buy from brands they believe in.
Today, when I create content, I bring both perspectives to the table: the storyteller in front of the camera and the founder behind the scenes. I understand what it takes to build a brand people connect with, because I've lived that journey myself.
Whether it's parenting, wellness, lifestyle or conscious living, I create content that's authentic, relatable and rooted in trust — because the stories that truly matter are the ones people believe.
The Founder Advantage
- I've experienced both sides of the table — as a creator in front of the camera and as a founder building a brand from scratch.
- I understand that great content isn't just about views; it's about trust, connection and conversions.
- I create content with a business mindset, always keeping the brand's goals at the centre.
- Years of on-camera experience combined with firsthand experience in building and marketing my own business.
- Founder of My Thrift Baby Loot, built from 0 as a one-person team
- 4,500+ products rehomed
- 1,700+ customers served
- 23,000+ parents across my community
TV serial actress before I was ever a UGC creator
If my face feels familiar, you've probably seen me on Indian television. Some of the shows I've been part of:
- Dahhej (2007): the lead, Kalyani
- Banoo Main Teri Dulhann (Zee TV, 2008): Gauri, the parallel lead in the love triangle with Vidya and Sagar
- Ghar Ek Sapnaa (Sahara One, 2009): the lead, Kakul
- Sanskaar Laxmi (Zee TV, 2011): Ragini, the parallel lead
- Also Crime & Bollywood, Horror Nights and more
- …plus 100+ TV commercials for brands like Ikea, Pears, Firstcry, ICICI Prudential and Sony
If you're building something meaningful, let's tell that story together.
